Last Updated: August 11, 2026

Privacy Policy

This Privacy Policy describes how Matcha Filter Remover ("we," "us," or "our") collects, uses, and protects your information when you visit matchafilterremover.site (the "Site") and use our AI-powered photo color correction service (the "Service"). By using the Service, you agree to the practices described in this policy.

This document is provided for informational purposes and does not constitute legal advice. If you have questions about your rights, please consult a qualified legal professional.

1. Information We Collect

1.1 Information You Provide

  • Email Address: When you create an account, we collect your email address to identify your account, manage your credits, and send service-related notifications (such as payment confirmations or credit balance updates). We do not send marketing emails without your consent.
  • Uploaded Images: When you use the Service, you upload photos for AI color correction processing. These images are stored temporarily on Cloudflare R2 and are automatically deleted within 24 hours after upload. We do not use your uploaded images to train AI models or for any purpose other than processing your request.

1.2 Information Collected Automatically

  • Usage Data: We collect anonymous usage data such as pages visited, features used, and device type to improve the Service.
  • Analytics Data: We use Google Analytics 4 ("GA4") and Microsoft Clarity to collect anonymized browsing behavior, including page views, session duration, and device characteristics. Clarity may collect heatmaps and session recordings for UX analysis purposes. No personally identifiable information is collected through these tools.

1.3 Payment Information

  • Payment transactions are processed entirely by Stripe, a third-party payment processor. We do not receive, store, or have access to your full credit card number, bank account details, or other sensitive payment data. Stripe handles all payment information in compliance with the Payment Card Industry Data Security Standard (PCI DSS). For Stripe's privacy practices, please refer to Stripe's Privacy Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

PurposeData Used
Provide and operate the ServiceUploaded images, email, credits
Process paymentsEmail, transaction data (via Stripe)
Improve the ServiceAnonymous analytics data
Communicate service updatesEmail (payment receipts, credit alerts)
Enforce our Terms of ServiceAccount activity, uploaded content

3. Third-Party Services and Data Sharing

3.1 Volcengine Seedream API

Your uploaded images are transmitted via encrypted HTTPS connection to the Volcengine Seedream API (operated by ByteDance/Volcengine) for AI color correction processing. This is the core functionality of the Service. Images are not stored by Volcengine beyond the processing request. For more information, please review Volcengine's Privacy Policy.

3.2 Stripe

Payment processing is handled by Stripe. Transaction data is shared with Stripe as required to process purchases and manage subscriptions. We do not share additional personal data with Stripe beyond what is necessary for payment processing.

3.3 Google Analytics 4 & Microsoft Clarity

These analytics services collect anonymous browsing data to help us understand how visitors use the Site. Data is processed in accordance with their respective privacy policies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can opt out of Microsoft Clarity by visiting Microsoft Clarity's opt-out page.

3.4 Cloudflare

Our Site is hosted on Cloudflare infrastructure (Pages, Workers, R2, D1). Cloudflare may process request metadata such as IP addresses as part of providing hosting and security services. See Cloudflare's Privacy Policy.

3.5 No Sale of Personal Data

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Data Storage and Retention

Data TypeStorageRetentionDeletion
Uploaded imagesCloudflare R224 hoursAutomatic (scheduled)
Processed imagesCloudflare R224 hoursAutomatic (scheduled)
Email addressCloudflare D1Account lifetimeOn account deletion
Credits & usageCloudflare D1Account lifetimeOn account deletion
Payment recordsStripePer Stripe policyManaged by Stripe
Analytics dataGoogle/MicrosoftPer their policiesManaged by services

Account Deletion: You may request deletion of your account and all associated data by contacting us at the email address below. We will process your request within 30 days.

5. Image Processing Disclosure

Important: When you upload a photo to the Service:

  1. Your image is transmitted via HTTPS to our servers hosted on Cloudflare.
  2. The image is then forwarded to the Volcengine Seedream API for AI-powered color correction processing.
  3. The processed result is stored temporarily and made available for download.
  4. Both the original and processed images are automatically deleted within 24 hours.
  5. Images are not used for AI model training or any purpose beyond fulfilling your processing request.

By uploading an image, you confirm that you have the right to process the image and that it does not violate our Terms of Service or Acceptable Use Policy.

6. Cookie Consent and Analytics

We use cookies and similar technologies for analytics purposes. For detailed information about the cookies we use, please refer to our Cookie Policy.

When you first visit the Site, you will be presented with a cookie consent banner. You may accept or decline non-essential cookies. Essential cookies required for the Site to function cannot be disabled.

7. Children's Privacy

The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us.

8. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

  • HTTPS encryption for all data transmission
  • Access controls for our backend systems
  • Automated image deletion after 24 hours
  • Cloudflare's built-in DDoS protection and security features

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, including the right to access, request correction or deletion of, object to or restrict processing of, and port your data. To exercise any of these rights, please contact us at the email address below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

12. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the People's Republic of China, without regard to its conflict of law provisions.